Ad agencies use every class of technology – software, hardware and networks. You use high-powered hardware and large, computing-intensive applications for creating and editing huge files. You use fast networks to send and secure those files and connect to repositories for controlled collaboration. You also use big data, running and analyzing complex, multimedia campaigns and mining client information for targeting those campaigns. All of that technology needs people to keep it going. Marketing and advertising agencies in Grand Rapids, Kalamazoo and across West Michigan trust us as their managed IT service provider to install, update and test new IT services to ensure they integrate with all of existing software. Hardware goes through the same process. Each desktop, server, network appliance, or whatever it might be, has to be expertly installed, maintained and repaired. Networks are in the mix: you’re sending huge files that have to reach their destination fast and without error or attack.
Nowadays, CMOs spend more on tech than CIOs. Together, they’re becoming marketing technologists thriving during a new surge in tech. What a balanced and powerful partnership this is.