You Manage the Market.
We’ll Take on the Technology.

Ad agencies use every class of technology – software, hardware and networks. You use high-powered hardware and large, computing-intensive applications for creating and editing huge files. You use fast networks to send and secure those files and connect to repositories for controlled collaboration. You also use big data, running and analyzing complex, multimedia campaigns and mining client information for targeting those campaigns. All of that technology needs people to keep it going. Marketing and advertising agencies in Grand Rapids, Kalamazoo and across West Michigan trust us as their managed IT service provider to install, update and test new IT services to ensure they integrate with all of existing software. Hardware goes through the same process. Each desktop, server, network appliance, or whatever it might be, has to be expertly installed, maintained and repaired. Networks are in the mix: you’re sending huge files that have to reach their destination fast and without error or attack.

Nowadays, CMOs spend more on tech than CIOs. Together, they’re becoming marketing technologists thriving during a new surge in tech. What a balanced and powerful partnership this is.

Does your business need IT support?
data backup and recovery services

Advertising & Media IT Challenges

From project management to networked collaboration, and from design composition to social media, the IT marketing profile of the ad agency is as broad as it is intensive. Fusion IT provides the experienced, committed expertise to establish and maintain the right mix of hardware, software, networks and data.

In-House vs Outsourced

Rigid Guidelines

The volume and variety of data imposes significant responsibilities and requirements on the agency. That encompasses many disciplines, including version management, rules and permission setting, storage and archiving, plus more.

Business Continuity

Your business constantly pulses across networks, sometimes without stop. That network must always be operational, and always at peak performance.

Custom Solutions

Your technology profile is unique and boutique. Your need is not for commodity systems and equipment, but rather specialized applications that require equally specialized desktops and servers.

Budget Adherence

Your operational budget is where profit is built. The lower it is, the more revenue you keep. Whether you run IT in-house or through a managed services provider, doing it well directly hits the bottom line.


Benefits of Our Marketing IT Services

Email hosting
Enhanced system security
Help desk support
Disaster recovery
Cloud solutions

Server management
File sharing & backup
Performance monitoring
PC & Mac support

IT consulting
IT strategy
Reduce overall time spent on IT
Managed email defense against spam & viruses

Applications We Support


  • Windows, Mac OS, Linux
  • Software as a Service (SaaS)
  • Cloud or Premise-Based CRM
  • Enterprise Resource Planning (ERP)
  • Email Management
  • Campaign Management
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Premier, AfterEffects, Bridge)
  • FrontPage/Expression Web, Visual Studio.NET, SQL Server
  • Media 100
  • CorelDraw, Paint Shop Pro
  • Apple Final Cut Pro
  • Font Management Tools
  • Cumulus Digital Asset Management