Job Title: Appointment Setter

Term: Hourly/Commissions

Department:  Sales – FIT BizUnit            

Reports to: Sales VP 


The purpose of the Appointment Setter is to represent the company by calling on the company’s marketing lists for the intent/purpose of setting appointments for our sales team(s).  This individual must be able to thrive in a fast-paced, team environment and have the ability to stay engaged, adapt to and overcome objections quickly with the intent/purpose of setting appointments for our sales team(s). The secondary focus of this position will be to maintain quality funnel records, assist in scheduling/coordinating the marketing campaigns and continually grow in their knowledge/understanding of our products/services in order to promote them within this career.


  • Assist in generating new qualified leads lists through our outbound marketing campaigns
  • Research, create and develop targeted prospect lists
  • Maintaining updated and “cleaned” leads lists through our marketing campaigns
  • Update all activities, time sheets, sales processes and opportunities within our CRM
  • Execute on our marketing campaigns to increase new user acquisitions and conversions
  • Successfully follow-up on leads and development for the express purpose of setting a discovery appointment
  • Attend all necessary company sponsored or third party sponsored training events
  • Attend and/or conduct weekly sales meetings and keep the management team fully informed of funnels, sales progress and/or issues
  • Maintain and achieve daily/weekly/monthly quotas

    Knowledge, Skills, and/or Abilities Required: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • 2 or 4-year college degree preferred (or attending school currently) and/or 1-2 years of related telemarketing experience (required)
    • Highly professional demeanor and a customer-first mindset
    • Strong remote and phone sales skills
    • Ability to work effectively, efficiently and autonomously with minimal management interaction, a self-disciplined professional
    • Excellent written and verbal communication skills
    • Proficient in overcoming objections with an ability to drive the conversation forward to next steps
    • A good listener that can extrapolate information and leverage our resources to effectively take the call to a next step/appointment stage
    • Familiar and proficient in Microsoft, including Office365 (additional training will be provided for our other tools/resources)
    • Work collaboratively in a team environment with a spirit of cooperation
    • Maintain a spirit of “servitude” towards coworkers, prospects and clients

    Compensation and Benefits:

    Full or Part-time position(s) available

    Benefits (available with Full-Time positions only):

    • Retirement + company matching
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short & Long Term Disability
    • PTO


    • Monday through Friday

    Supplemental Pay:

    • Commissions


    • Grand Rapids, Michigan

    Rev. 1.1 2021AppointmentS